ULTRA CREATIVE - VARIOUS WORKS
Featured is a collection of concepts that I created while working with Ultra Creative.
TARGET CREATIVE - MARKET PANTRY
I had the opportunity to be on the team that unrolled the Market Pantry refresh, a project that took about 12 months to complete. We were handed a category within the store with a few high level concepts and worked to build what the remainder of the category looked like. This involved designing custom typography, patterns, icons, art directing photography, and establishing systems of similarity/differentiation within the category. Featured are some of the packages I worked on. Image Credit: Target.com.
CD: David Hartman, ACD: Steve Jockisch, Agency: Pearlfisher, Photography: Frost, Copywriter: Erin Duffey, Designer & Art Director: Jeff Holmberg
TARGET CREATIVE - UP & UP
I had the opportunity to help design and art direct photography for Up & Up pets. I was able to work with the talented animal photographer, Barbara O’Brien, who sourced talent and got the cats to act out our concepts for the camera. Image Credit: Target.com.
CD: David Hartman, ACD: Missy Wilson, Agency: Collins, Photography: Ben Mckean, Blue Ox, Designer & Art Director: Jeff Holmberg
TARGET CREATIVE - ARCHER FARMS
I had the opportunity to help extend the Archer Farm’s Coffee line into their harvest offerings. Using the established framework created by Collins, decisions on metallic inks were made as well as art directing the gifted illustrator, Lan Truong. Image Credit: Target.com.
CD: David Hartman, ACD: Steve Jockisch, Agency: Collins, Illustrator: Lan Truong, Design & Art Direction: Jeff Holmberg